2. AZO

While working at The Thomas Collective Communication Agency, another client I worked closely with was AZO. AZO has products for female urinary tract health and vaginal health. Some of the work was similar to the tasks and assignments I did for Culturelle and others varied quite a bit due to the brand’s target audiences, budgets, advertising plans, strategies and more. The projects I worked on for AZO are listed below:

  • Managed Facebook and Twitter organic posts and customer service monitoring occasionally
  • Occasionally created and monitored Facebook ads:
    • Like ads
    • Reach ads
    • Website driven ads
    • Promoted posts
  • Organized a Facebook fan sweepstakes with legal contract, affidavits, rules, sweepstakes platform template and form, syncing form to Facebook, monitoring status throughout the duration of the sweepstakes, randomly generated winners, notified winners and sent off prize packs
  • Participated in brainstorms internally to produce creative content and ideas for the following year
  • Actively participated in a social media campaign for AZO’s Instagram account, azo.girl, through a multi-media brand presence and awareness campaign for 2017.