3. Estroven

While working at The Thomas Collective Communication Agency, another client I worked closely with was Estroven. Estroven has products for menopause symptoms relief. Some of the work was similar to the tasks and assignments I did for Culturelle and others varied quite a bit due to the brand’s target audiences, budgets, advertising plans, strategies and more. The projects I worked on for Estroven are listed below:

  • Managed Facebook and Twitter organic posts and customer service monitoring occasionally
  • Occasionally created and monitored Facebook ads:
    • Like ads
    • Reach ads
    • Website driven ads
    • Promoted posts
  • Organized a Facebook fan sweepstakes with legal contract, affidavits, rules, sweepstakes platform template and form, syncing form to Facebook, monitoring status throughout the duration of the sweepstakes, randomly generated winners, notified winners and sent off prize packs
  • Participated in brainstorms internally to produce creative content and ideas for the following year
  • Worked alongside Menopause the Musical in a partnership with a product placement. This went alongside the sweepstakes as well as social media networking opportunities, advertising and strategic product displays in stores.