Bank of America sponsors a Winter Village at Bryant Park in New York City every November-February. During this time, the park hosts carnivals, movie nights, free ice skating, food vendors and a holiday market.
Strategies: Traditional PR tactics such as press releases, media lists and media alerts were constructed for distribution. Photo ops with celebrity guests, such as Olympian and figure skater, Johnny Weir and Dancing with the Stars Judge, Carrie Ann Inaba, were arranged as well.
Photos by: Colin Miller and Angelito Jusay